A BIT ON THE NEW DANELECTRO COMPANY

HERE’S A LITTLE MORE DANELECTRO FOR THOSE WHO JUST CAN’T GET ENOUGH

Dano Headstock

A BIT ON THE NEW DANELECTRO COMPANY

As a follow up to the reprinting of “The Danelectro Story” by Jim Washburn & Steve Soest which first appeared in Guitar World Magazine some years back, Steve Soest was kind enough to fill us in on his involvement with the new Danelectro Company that came about in the latter part of the 90’s – the time when all of those way cool re-issue Danelectro guitars got our hearts pounding faster and harder.  Here what Steve had to say about all that coolness that filled the air…

Dano Convertible

JAG:  The idea of a new Danelectro company seems like it must have been a pretty exciting adventure from day one.  How did your involvement with the new company come about?

SOEST:  After they attended the first NAMM show with a few new pedals, everyone asked them,”Where are the guitars?”  After asking around, they contacted me to see if I would be interested in the guitar project.  They hadn’t originally considered making guitars after acquiring the Danelectro name but said the interest from dealers at the trade show was encouraging.

JAG:   Just the idea of somebody wanting to reissue these cool instruments of the past is enough to get any guitarist’s blood going.  Did they pretty much have a plan on how they wanted to execute things?

SOEST:  No, not at all.  By the time they contacted me, they were just planning a re-issue of the classic U-2 model.

U2

JAG:  Did your expertise and know how play a big part in how any particular plan for an undertaking this huge was to come about?

SOEST:  I suppose so.  They put me in charge of historical research and reverse engineering, and supplied me with several great examples to spec-out and come up with the best features for modern production.

JAG:  I heard there was plenty of “reverse engineering” on your part involving pickups and the reissue guitars.  What kind of a plan of attack did you have in place on going to accomplish this awesome project?  Could you explain a bit of how you went about it?

SOEST:  I basically broke the instruments down to component level, took as many measurements and assessments as possible, then made crude engineering blueprint/drawings which the factory liaison in Korea turned into actual production plans.

The most difficult item was the pickup.  Unwinding one by hand and counting the turns without breaking the wire was a real challenge.  After completing that procedure, we sent the magnet to a metallurgist who analyzed the ratio of the magnet components.  To our surprise, it definitely was not a magnet used by any other guitar manufacturer!

Pickup

Leave it to Nathan Daniel to come up with a surplus item from a totally unrelated field (no pun intended) and incorporate that into his engineering genius!  All the other pickup components were equally important, even down to the total finished weight of the unit, which affects the “Q”, or peak resonant frequency of the pickup.  We sent our finished specs to several manufacturers to make samples for us, and the Shinko Company was picked to manufacture the units for the first several years of production in Korea.

JAG:  How many different older models have been reissued at this point in time?  Are there plans to reissue any others?

SOEST:  Most of the “classic” Danelectro models have been re-issued ( and some of those even “re-visited”) since the beginning back in 1997.  A few years ago some of the 1960’s “Coral” models were re-introduced successfully.  Future plans are unfolding, though I’m not at liberty to discuss them at this point.

JAG:  You played a huge part in designing new models also.  I know that the Hodad design is yours.  Are there any other new models that you have been involved on in designing?

SOEST:  We deviated from original models a few years into the project. The electric 12 string was the first model that was modernized.  You might remember the Vinnie Bell “Bellzouki” that the original Danelectro Company produced?  We decided that we did need an electric 12 string, but decided to use the more popular double cutaway design with some upgrades to the neck shape and width as well as an actual “intonatable” bridge.  That model has continued to be very popular.

Dano 12 String

You mentioned the Hodad.  They wanted something with a ’60s vibe that Danelectro never did, and just turned me loose on that project.  That was the first one I got to do from top to bottom.  The pickups were supposed to be humbucking, but our pickup supplier never got the memo to reverse the magnet polarity on one of the coils.  Same with the nut… it was supposed to be graphite(as opposed to aluminum) to complement the use of the tremolo system.  Again, never made it into production before the model was discontinued!  The Hodad was re-visited again a few years back, so you can find one pretty easily now.

Hodad

Another project dear to my heart was the “select-omatic” wiring

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